Seminas Hadera, a dynamic Brand and Communication Strategist based in Addis Ababa, Ethiopia, brings a wealth of experience and creativity to the field. As the Founder and Hub Manager of Gerar – The Creative Hub since January 2017, Seminas has been at the forefront of fostering creativity and innovation within the creative community. Additionally, serving as a Brand and Communications Strategist at Mado Communications since July 2015, Seminas has been instrumental in shaping brand identities and communication strategies for various clients.
With a diverse background spanning over a decade at Systron Advertising, where Seminas held the role of Marketing and Production Director from September 2007 to January 2017, they have honed their expertise in branding and brand management. Their contributions include elevating the Ethiopia Commodity Exchange’s branding and managing publications for prominent organizations such as UNDP, UNAIDS, and the African Union.