Focusing on the integral role of photography in brand identity, this category honors outstanding photographic work that contributes to defining and enriching a brand’s visual narrative.

Product Photography

Product photography plays a crucial role in marketing and branding, as it has the power to communicate a product's features, quality, and desirability

Advertising Photography

Advertising photographs are analyzed based on their composition, lighting, concept, creativity, brand integration, and overall effectiveness in conveying the intended message.

Fashion Photography

Whether it's a high-fashion editorial that pushes boundaries, a captivating portrait that captures the unique personality of a model, or a carefully crafted image that beautifully showcases a designer's collection, Negarit awards want to celebrate exceptional photographs that elevate the Ethiopian world of fashion.