Award Categories

In recognition and celebration of exemplary works for the inaugural Negarit Awards, our esteemed judging panel will extend consideration beyond this year’s entries. Submissions from a span of the previous five years, specifically from 2019 through 2023, will be evaluated and honored during this event. This approach allows the recognition of exceptional contributions over a broader timeframe, ensuring a thorough and comprehensive appreciation of outstanding endeavors in the considered period.

Design

Celebrating innovative design professionals, this category highlights exceptional achievements in building design, seeking to inspire and elevate the quality of artistic conception and execution.

Best Packaging Award

This category recognizes the craftsmanship and creativity that goes into creating packaging that stands out on shelves and in the hands of consumers.

Best Branding Award

This branding subcategory celebrates the power of exceptional branding, where artistry, strategy, and storytelling come together to create memorable and impactful brand identities.

Best Artwork Award

Whether created by an illustrator, digital artist, or any other form of visual artist, this category showcases the talent and dedication of artists who have poured their hearts and souls into creating stunning and thought-provoking pieces.

Best Graphic Design Award

From eye-catching logos to compelling print materials, this category recognizes the talent and skill of graphic designers who bring ideas to life through their creative visual storytelling.

Campaign

Recognizing the strategic and creative efforts of agencies and freelancers, this category honors campaigns that effectively blend messaging, strategy, and audience targeting across diverse business sectors.

Best TV Commercial Award

Whether it’s an advertising agency, production company, or a brand directly involved in creating captivating commercials, we invite you to submit your best TVC projects for consideration.

Best Radio Advertising Award

Negarit recognizes the creativity and effectiveness of advertisements that utilize the power of audio. evaluates radio ads based on their concept, creativity, storytelling, voice talent, production value, and overall impact.

Best Below-the-line Advertising Award

Whether it's an immersive brand experience that sparks emotions, a disruptive outdoor campaign that catches attention, or a personalized direct mail piece that creates a memorable connection, our BTL category highlights the ingenuity and effectiveness of below the line advertising.

Out Of Home

Dedicated to innovative outdoor advertising, this category showcases impactful, memorable, and innovative Out-of-Home (OOH) marketing campaigns that engage consumers beyond their homes.

Best Billboard Award

Our billboard category is for a stunning visual that stops people in their tracks, a clever tagline that sparks curiosity, or an interactive billboard that engages and entertains, showcasing exceptional campaigns that push the boundaries of outdoor advertising.

Best Print Campaign Award

In the Print Campaign category, we celebrate the creativity, visual storytelling, and effectiveness of print campaigns that successfully engage and connect with audiences.

Photography

Focusing on the integral role of photography in brand identity, this category honors outstanding photographic work that contributes to defining and enriching a brand’s visual narrative.

Best Product Photography Award

Product photography plays a crucial role in marketing and branding, as it has the power to communicate a product's features, quality, and desirability

Best Advertising Photography Award

Advertising photographs are analyzed based on their composition, lighting, concept, creativity, brand integration, and overall effectiveness in conveying the intended message.

Best Fashion Photography Award

Whether it's a high-fashion editorial that pushes boundaries, a captivating portrait that captures the unique personality of a model, or a carefully crafted image that beautifully showcases a designer's collection, Negarit awards want to celebrate exceptional photographs that elevate the Ethiopian world of fashion.

Marketing

Spotlighting excellence in marketing, this category recognizes campaigns that demonstrate creativity, strategic insight, and innovative thinking, setting new benchmarks in the marketing landscape.

Best Integrated Marketing Award

To determine the best integrated marketing campaigns, our judges assess each entry based on its strategic approach, creative execution, seamless integration across multiple channels, tangible impact, and evidence of measurable results.

Best Creative Advertising Award

This sub-category recognizes the creative thinking, originality, and impact of exceptional marketing initiatives.

Digital

Honoring the brilliance in the realm of digital communications, this category celebrates individuals and teams who excel in creating compelling, innovative digital content and experiences.

Best Social Media Campaign Award

From Facebook to Instagram, Twitter to TikTok, our expert panel of judges evaluates social media campaigns based on their creativity, storytelling, engagement, impact, and overall effectiveness.

Best Influencer Award

Our jury assesses influencer campaigns based on their authenticity, creativity, engagement, brand alignment, and measurable impact.

Communication

This category is dedicated to highlighting superior innovation, effectiveness, and excellence in the multifaceted field of communication, showcasing initiatives that have significantly impacted their target audience.

Best Public Relation Award

Since public relations play a vital role in shaping perceptions, managing reputations, and driving meaningful connections with target audiences, Negarit wants to appraise PR campaigns based on their strategic approach, innovation, storytelling, messaging, audience engagement, and measurable results

Innovator of the Year

This prestigious award celebrates individuals who exemplify exceptional leadership, those who relentlessly push boundaries and introduce groundbreaking ideas and solutions, transforming the creative landscape and setting new standards of excellence.

Agency Of The Year

Honoring the premier advertising agency, this award recognizes unparalleled success in crafting impactful campaigns across outdoor print and electronic media. It commends outstanding leadership, operational management, business performance, and noteworthy achievements in marketing, advertising, and branding, showcasing agencies that have demonstrated a consistent commitment to elevating the industry.

Lifetime Achievement Award

This distinguished award is bestowed upon an individual who has devoted their life to enriching the advertising and marketing industry. It honors those who, through their sustained commitment and contribution, have earned widespread respect and recognition, leaving an indelible mark on the industry.